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- Created: Friday, 31 July 2015 19:20
This is the first of several in a series covering the many pages of the Show Book.
One of the more daunting tasks when it comes to exhibiting at trade shows, especially for first-timers, is to navigate the dreaded "Show Book." Also known as the Exhibitor Guide or Exhibitor Manual, it's rarely even a book anymore. More likely it's a PDF file on your desktop or shopping cart on an internet order page. Either way, the Show Book contains all the information you will need to successfully plan and execute your trade show marketing strategy.
The Show Book can be a bit overwhelming. Sometimes literally a hundred pages long, the Show Book is chock full of order forms, payment forms, regulations and deadlines. This series of articles will help you make sense of "The Book" and to make your pre-show preparations a bit easier.