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Created: Friday, 01 May 2015 11:30

Branding Your Sales Team

One of the easiest ways to increase brand recognition is to brand your sales people or company representatives. Half the battle of gaining new business is actually having someone remember your brand and what you do. Whether you're a small business or a large corporation, maintaining a consistent image and message through your employees is key to good face-to-face marketing. Here are some ways in which you can brand your employees.

• Clothing: One of the easiest and most common ways of branding employees is with clothing. Are you a service provider business? Provide legitimacy to your service reps with branded shirts, hats, or jackets. Sending your sales team to a tradeshow? A nice embroidered shirt ensures they'll be advertising for you even when they're not in your booth.

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Created: Tuesday, 31 March 2015 11:30

 Being Green While Exhibiting

In a time where most consumers are making more conscious efforts to be green and less wasteful, your business can make a big impact on consumers by showing you care about being green as well. Investing in ways to reduce waste not only is beneficial to the environment but also beneficial for your company. There are many ways you can reduce waste when you're exhibiting at trade shows.

      1. Reduce printed literature: an easy way to help prevent waste is to provide your literature on either a thumb drive or have an iPad set up to collect emails. Once an interested customer enters their email, you can send them a digital copy of your brochure. Not only does this reduce waste, but if you set up your system right, you already have gathered key information for potential leads, saving you time later on. Thumb drives can serve a dual purpose of being a nice promotional hand out while housing your digital literature. You'll also save on printing, shipping and delivery to your booth.

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Created: Monday, 09 February 2015 11:30

The world of displays is vast. It can get confusing trying to remember what terms go with what displays, what kinds of fabrics are used, what the different print methods are, and the list goes on and on. Be confused no more! In this first article of a series, we will discuss different types of displays and the various benefits and challenges.

Popup Display with Fabric Graphics
A popup display refers to a self-locking structure that easily expands and collapses. Top of the line popup displays feature steel-on-steel hubs that provide strength and stability. Newer, less expensive popup displays feature push locks and a single fabric graphics, attached via Velcro.Popup Display with Fabric GraphicsPopup Display with Fabric Graphics

• • Benefits: Lightweight, compact, graphics come pre-installed for ease of set-up, can be set up by one person
  • Challenges: typically not suited for holding monitors, typically cannot be added onto to make a larger displayPopup Display with Fabric Graphics

 Popup Display with Mural Panels

These displays use similar hardware but instead of fabric, mural panels are used. These are rollable plastic (usually polycarbonate) panels with magnetic strips on the sides and hanger bars at the top, that enable alignment on hardware.

• • Benefits: looks more professional, panels are easily replaced with carpet panels that allow for detachable graphics, 2 displays can be connected together to fit larger booths
  • Challenges: panels are more bulky to store and ship

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