The Marketing Couch

Marketing Therapy for Your Growing Business

It’s simple. We help businesses determine the best way to market their products and services.

Marketing is so much more than advertising. It is interwoven into many, if not all, facets of a business. Setting the right price, targeting the ideal customer and deciding how to distribute your product are all marketing decisions. By developing a strong marketing strategy and marketing plan first, you can avoid the pitfalls (and costs!) of diving directly into a marketing tactic that may not be the right solution for you.

We start with weekly 1-hour planning sessions that allow a marketing strategy to be developed in a collaborative environment on a deliberately scheduled timeframe. The process gives you a chance to Explore, Strategize, Discuss, Vent, Vet, Debate, Collaborate, and ultimately Define a marketing plan that is tailored specifically to your business. You are a key part of the process. After all it’s your company and no one knows it better than you do.

With a marketing strategy and marketing plan in place, implementation begins. You decide what parts you want to take on yourself and what parts you need help with. Either directly or with partners we know and trust, we’ll make your marketing plan come to life. Implementation tactics range from identifying prospects, to creating marketing collateral, to establishing and maintaining an Internet presence, to finding a distribution network, to creating an event, to direct marketing... and the list goes on and on.

Does it sound like we could help you? Give us a call and let’s start the conversation. 423-266-5879 x105