Showroom by appointment:
801 North Market St.
Chattanooga, TN 37405
Monday - Friday 8:30am - 5:00pm
(closed from noon - 1:00pm)

Graphics: File Preparation Guidelines

Please read completely before preparing art.

Accepted Programs and File Formats (PC and Mac Versions Accepted):

  • Adobe Creative Cloud files must be saved down to CS6 before submitting.
  • Preferred: Adobe CS4 to CS6 of Photoshop or Illustrator as .psd, .eps, .ai, .tiff, or high resolution .pdf
  • Usually Accepted: Adobe CS4 to CS6 of InDesign. Please output and submit as .eps only, unless a packaged InDesign file is requested by your Account Executive.

File/Page Setup:

  • All files should be generated at full scale at a minimum of 100 DPI (dots per inch) resolution.
  • Proportions of the art should match the desired final size.
  • Do not embed linked files.
  • Maintain all links and provide high resolution .tif or .eps files. 3% of art at edge should not be critical to allow for finishing.
  • Add a 1” bleed to files if image bleeds to the edge.
  • Please note when bleed is added, so we will know whether to crop or scale art.
  • Please convert all fonts to outlines. Fonts in vector art must be converted to paths.
  • Do not flatten transparency and other effects in your files.
  • Multiple Panel Projects: When creating multiple panel files, set up as one image and at the exact combined width. Images are tiled at the production level from a single image. Designs generated as multiple files can incur production charges and/or not be guaranteed to line up precisely.
  • Attempt to have fonts and logos miss panel splits. It is a good idea to measure out and include guides where panels meet.

Color Matching:

It is important that you provide color-matching information with your art files. Specify Pantone® equivalent colors or send a color copy, proof, or color chip to color match to. You may also include referenced Pantone® colors in your art files. When Pantone® equivalent colors are not available, proofs are strongly recommended to review colors. Please ask your Account Executive for proof pricing.

Submitting Art:

Files up to 10 MB in size may be e-mailed to your Account Executive. When e-mailing your files, please stuff or zip your files to keep them from becoming corrupt. Larger files should be uploaded to our Hightail Uplink, which can be found below or at: https://www.hightail.com/u/DynamicDisplays

Furnish hard copy proofs or PDFs with your art files. By including documentation along with order and art, we can match colors, layout and even identify certain file issues at the pre-flight stage. When sending Photoshop files, include a layered PSD file.

Art Types:

Vector Art: a shape or object made up of a group of closed lines and curves to create the image. Vector line art is used to create shapes and images that are not photo realistic. Through the use of gradients and fills this type of art can be used to create colorful images that if constructed correctly can be produced at any size without resolution issues. Vector art can be produced in Illustrator and InDesign.

Raster Art: images made up of pixels or picture elements. They have the ability if constructed correctly to produce a photo realistic image of very high quality. The quality of the image is dependent upon how many pixels are built into the original file. The minimum DPI (dots per inch) or PPI (pixels per inch) is 100 when the graphic is at 100% (full size). Raster art is produced in Photoshop.